Tuesday, October 23, 2007

Rising Obseity levels in Britain

Alongside Global Warming giving us all longer drier summers (and floods) and a tidal wave of hard-working, good looking contentious religious-observing East European immigrants, Britain is also "suffering" from a real problem - rising obesity.

However the general conclusion seems not to be that people are getting fatter because they are eating more (how crazy an idea is that????), but that our 20th Century Western lifestyle is fundamentally inimical to maintaining healthy fitness and body-weight levels. And for the health of the nation, things need to change and we all need to live a different lifestyle.

Or, put simply, people aren't working in fields or factories all day, so they need to go to the gym regularly instead.

Now, I'm a member of my local gym, and its very nice. Modern machines, lots of personal trainers on hand to advise, it has a nice bar and restaurant attached, lots of flat-screen TVs that you can watch whilst cycling or jogging on a treadmill. But looking around, it seems to be failing in its mission to help Britain not become a nation of fatties - because everyone in it looks to be slim, fit and healthy !

So, despite all the ingredients being there, something seems to be not working, as fat people aren't going to the gym. I've been giving it some thought, and as coercion and threats don't seem to work, a more customer-centric approach might be worth trying.

How about for starters, moving the bar and restaurant INSIDE the gym itself? Clearly fat people like food and drink, so making it a lot more convenient for them to get hold of whilst they are there would make spending time the gym more appealing.

And the exercise bikes and treadmills could be moved aside and replaced by the front seats of cars, as again obese people are more likely to take a car to the shops rather than cycle or walk - its all about making it more appealing to the fatties.

1 comment:

Cyberevolution said...

Not sure this is a valid statistic now, since around the time of the BBC article I moved away from the UK to come live in New Zealand, so the scales ought to have tip a bit lighter =P

I must admidt though - interestingly since moving here, I have lost loads of weight?! So, maybe my assumptions could be a little flawed